You may rarely find a dental clinic that doesn’t have a website in this day and age. That’s makes it difficult to get to the top positions on the search engines. That’s where search engine optimization (SEO) comes in handy.
An effective SEO campaign will help propel your dental clinic to the top of Google and the other search engines. Most patients prefer to search for dental clinics near their residences, and they use the Internet for this purpose. Hence, if your dental clinic is not within the top 4-5 positions on Google, you are losing a lot of patients to your competition in the area. That’s why you need to implement an effective SEO strategy for your dental clinic to take the business to the next level without delay. This article offers 5 SEO advice for your dental clinic.
1. Google My Business Page
You need to take advantage of this resource and list your dental clinic with Google. Make sure to include all the important details such as the company name, address, phone number, and any other information. The correct information will improve the chances of your business’ visibility on Google.
A local business like a dental practice can take advantage of this feature to improve their rankings on Google over time. It will not only boost your rankings but help attract hyper-targeted traffic to your business in the long run.
- NAP Data
NAP stands for name, address, and phone number. This information is critical for a business that wants to rank in the local organic search engine results. Google would consider this data when determining which business to show for geo-targeted searches. First, you need to make sure that you NAP is correct across all online platforms that you use.
For example, the NAP details should have some uniformity across your website, social profiles, review sites, and any other online resource that you use to promote your business. Google will cross-reference your NAP information across a variety of websites to determine that you are a legitimate business.
The right keywords are important for your clients to find your business online. Without the right keywords, you will not be able to rank your site on top of Google and the other search engines. In fact, a good SEO campaign always starts with the right keywords. The city and neighborhood should be included in your keyword to attract local clients in your area.
Make sure you add your specialization to the keyword to make it more targeted and attract the right clients to your practice. For example, you should not use a competitive keyword such as “dentist” when describing your service. Use a more specific keyword such as cosmetic dentist, general dentist or any other word depending on your specialization. Make sure you pair it with the geographic keywords to attract highly targeted clients to your site.
4. Third Party Websites
You need to add your dental clinic to third-party websites such as Yelp, Yellow Pages, Bing, Manta, and similar sites. It will help attract highly targeted traffic to your site. Foursquare and LinkedIn are also useful sites to promote your dental practice. As your Internet presence grows, potential clients will find their way to your dental practice.
The right content is paramount to attract customers to your dental clinic. In fact, quality and unique content is the cornerstone of an effective search engine optimization strategy. The latest research shows that patients go on the Internet to find information about dental issues that they are already suffering.
If they find the right information on your site, they will contact your clinic for an appointment. They will look for information such as the opening and closing times of your clinic, fees, and phone number when contacting the clinic. That’s why it is important that you include all these details correctly on your website.
In conclusion, search engine optimization can help take your dental business to the next level by attracting highly targeted traffic to it. The above article provides five important search engine optimization advice for your dental clinic.